Senior Product Designer with 7+ years of experience creating B2B, B2C, and B2E products from 0→1.
I have experience creating customizable design systems, improving adoption & conversion rate, and redesigning complex products.
Get in touch with me at dinemkursun@gmail.com or on my Linkedin
Featured Projects
Designing an AI-Powered "Call Assistant" Tool for Seamless Client Communication
Company
Toptal is a global platform connecting businesses with top freelance talent (software engineers, product designers, product managers, etc)
Timeline
10 months
Role & Responsibilities
Design Direction, User Research, Visual Design & Prototyping, Usability Testing
Overview
I led the design of an AI-powered Call Assistant tool at Toptal, aimed at improving the efficiency and consistency of client interactions while creating a seamless client-handling experience for the sales and talent operations teams.
The tool enabled faster call preparation through real-time insights and reminders, ensuring smooth transitions between different stages of the client journey.
Through user research, iterative design, and usability testing, we launched an MVP with 60%~ adoption, which increased to 85%~ after refining the product. This project emphasized the importance of simplicity, user trust in AI, and balancing business goals with usability.
1-Click Checkout
1-Click Checkout is the newest and go-to solution that we developed as a response to our confused business partners (merchants) by our multiple payment solutions.
I worked with a PM and two engineers to pitch a minimum viable project to our CEO, to create a streamlined payment solution for merchants. The idea was to let the users login to their Careem account (it’s a super-app based in Dubai), and directly checkout using their saved addresses and payment methods.
I led the design process, created a prototype, tested it with our users and we managed to launch the project in 2 months as an MVP.
FineDine Tablet Menu
FineDine is a B2B digital menu service with lots of customers from around the world, mostly offering high end experiences on their venues.
The project is about how I handled the redesign process that initially started as a visual renewal, but ended up as a holistic approach to the foundations of our design system, and building the design thinking approach in our company.
The main challenge was to create a design system for a customizable interface, as we let our users change colors and fonts of the menu to fit their branding. We also needed to make sure we have a great transition process from the old design that the customers had been using for 4 years.
Other Things I’m Proud of
Improving Product Design All Hands Meetings
In our globally remote product design team, our all-hands meetings often felt quiet and lacked engagement. While designers presented their work, meaningful discussions rarely followed.
To address this, I organized a workshop to explore both the presenters' and the audience's perspectives. We uncovered that the lack of clarity about the purpose of presentations contributed to the silence and discomfort in providing feedback.
Based on these insights, I proposed using structured presentation frameworks. This included setting expectations at the start—clarifying whether the session was for feedback or knowledge-sharing—allowing for more focused and productive discussions.
"Design Updates" at Toptal
Following the all-hands meeting workshop, I proposed a new initiative to our Product Design Director: dedicating the first five minutes of each meeting for team members to log personal and work-related updates in an informal document. The goal was to foster open communication and create a space where people could share whatever was on their minds.
Work and life updates
New ideas or thoughts on work
Challenges faced on current projects
Links to their work for feedback
Kudos to teammates
This document wouldn’t be discussed during the meeting, but would serve as a resource for others to read and comment on at their convenience. Over time, what started slowly became a valuable space for sharing insights, challenges, and ideas that might otherwise go unnoticed. I'm proud to have initiated this practice, which helped create a more connected and collaborative remote team.
Systemising Careem’s Email Communication
As different verticals joined Careem, the email communication for the user activities on the app got out of hand. I mapped out all our app emails for the seven verticals at Careem including ride hailing, food, and groceries. Creating a component library for emails was quite complex because of the limitations on HTML.
I created a scalable, HTML-friendly, and dark-mode compatible for different use cases of our verticals including payment failure, ride completion, order summary, etc.
Words from the people I’ve worked with
Dinem goes above and beyond helping the product team significantly in very busy times. She has really sharp and structured thinking to quickly grasp what needs to be done, aligns on next steps, and also takes initiative to help with the product definition when it's not clear. Really appreciate this partnership!
Christos Stamatelos
Director of Product
I collaborated with Dinem on a couple products as a product manager and it worked out very well. Her deliverables were of the highest quality and in full accordance with established at the company brand guidelines and the respective design system. She efficiently and proactively operated on an initiative even at the times when requirements weren't clearly defined on the side of product management and stakeholders - for that she dived deep into all the respective business aspects, enquiring all the necessary information from the other parties until she got a clear picture, which in addition to driving the initiative forward allowed her to instantly come up with a number of worthwhile product improvement ideas.
Yury Trofimenko
Senior Technical Product Manager
Working with Dinem has been an overwhelmingly positive experience and she possesses a collaborative spirit that truly stands out. She eagerly discusses various ideas and takes the initiative in showcasing and brainstorming necessary designs, which has been invaluable in refining the design needs of our project.
Dinem doesn't simply react to changes, she proactively adjusts and adapts to meet our immediate requirements. She shows an impressive level of flexibility, especially when there are sudden changes in the project's scope or direction. This ability to pivot quickly has made her invaluable to our work.
In a nutshell, our collaboration has been excellent. Dinem has played an instrumental role in propelling our project forward. Her contributions have been significant, and her can-do attitude makes her a joy to work with.
Daniel Jianu
Senior Front-end Engineer Coach
Dinem is doing a truly exceptional job. We worked on a project has no PM, specification is a bit messy and still she is able to understand everything and even suggest new features which work great with what we had in mind.
The quality of her work is amazing, you can really feel how it's all going to work; walking though Figma is like using a real app.
Lastly, the communication works really good － she is proactive, she reaches out to me, to dev team, makes sure that we move forward and there are no blockers.
It's pure pleasure to work with her on this project. She really brings it to the next level
Piotr Imbierowicz
Engineering Manager
Dinem is a passionate designer who likes to research and come up with options. She also is quick at taking feedback from fellow designers. Her sincerity and hardwork have led to an amazing 1-click checkout design.
Snegdha Gupta
Project Manager
More About Me
I know it's a classic, but I love traveling, whether it's solo or within a group, most of my vivid memories are from my travels around the world.
The picture above is from my first volunteering experience in Sicily, where me and my other volunteer friends hiked on Etna.
I love cats but I am unfortunately very allergic to them. I try to foster kittens when I have a chance until they find their forever home as kittens don't cause allergy as much as the adult cats. The hardest part is saying goodbye :)
I designed a book cover for one of the top publisher's at Turkey, it's still one of my favorite design projects. I feel so proud to randomly see my work in bookshops.
I make more illustrations on my free time and share it on my Instagram.
I own an Etsy shop where I used to sell my handcrafted silversmith jewelry and illustrations to over 27 counties.
Download my resume